If you are a website owner you must have already taken few necessary steps to make your website visible to the world and tried pulling some business possibilities too. In order to generate growth and pump up your website’s presence and reach few significant marketing strategies need to be taken. Old techniques of creating ‘backlinks’ are obsolete now. SEO techniques have greatly changed with content-centric digital marketing coming in the frontline. New techniques like blogging, social media optimization, smart copy writing and PPC are some of the few latest marketing trends that can get you visitor and boost your website. Challenges of bringing qualified new traffic and more sales are common experiences. Here are a few marketing tips to help you boost your website visibility:
Creating original and free content for interesting reads will naturally boost your client base. You need to target a niche crowd and engage traffic with crisp copies. There are numerous blogs that are popular and known to pull a lot of traffic to their website. Creating blog entries according to your brand recognition will assist you to pull new visitors as well as help you in retaining the existing ones.
Blog posts must be posted regularly in order to boost online visibility and put your website in the top results of the search engines.
Quality write-ups increase your digital footprint. Targeting high volume keywords and developing related articles will provide you with the strong base for your target audience. If you do not have writing excellence then hire freelancers or take dedicated writers’ help to open up your website’s future business opportunities. You can have your own blog or you can ask your writers to post on other popular blogs to place you in an advantageous position.
Author biographies at the end of blog posts have the potential to attract new visitors. You can share links with other websites and engage in guest posts and sharing of content. This is an important way to get more traffic. We are aware of the fact that users are the most important entities for business.
Get active on social media
Know your immediate audience base. Social media handles are important for boosting businesses. Wide network of businesses utilize the expansive reach of social media platforms such as Twitter, Facebook. Pinterest, Instagram, LinkedIn, etc. Build you brand by interacting with your users.
Controversial topics becoming viral on the internet are common trends. This is an effective way to spread one’s name.
Engage in New SEO Habits
Get over with your old SEO habits and knowledge. Link submissions and ‘backlinking’ are dead now. You must act towards promoting new and fresh content. Persistent efforts in learning search engine metrics and algorithms will let you set a purpose for your website. Hire professional SEO individuals who will bring positive impact on your website traffic.
Google has heavily cracked down upon numerous websites on the past for plagiarism and duplicate content related issues. Spammers and poor quality content producers have no place in the web world. With Google’s algorithm updates like Panda and Penguin business owners have started focusing on high-quality relevant content searched by users worldwide.
Sending thoughtful emails to your clients is a great way to remain connected and get subscriptions. Encourage your clients to revisit your website. Make them find a reason to visit your website.
Emails are effective ways to open up conversations. Create emails that are not considered as just another way to spam users. Make them understand that whatever you are sending means business and is being sent with a valid goal.
Inform them about your powerful website content that can include attractive images, videos or blog posts. Tell them how they missed out on a webinar or a live video chat that points to their interest level.
Creating relevant posts (with images and attractive taglines) will engage users and allow them to refer you to their contacts. Users spend several hours on Facebook. It is quite a popular platform for all kinds of age groups. Facebook ads will help you create a targeted user base based on age, a particular location and groups of people ‘liking’, sharing or commenting on your posts. There are daily budgets for ads run on Facebook. It is a cost effective means of promotion. When you have a good Facebook traffic you have a good visitor base for your website.
Facebook posts becoming viral take brand names to large number of people (who never knew the name of your organization/brand). Create user-centric posts that engage your audiences and make them revisit. Presenting interesting content is the key to success.
Generate traffic by including PPC advertising in your website. You need to keep a budget ready to run your ppc ads and every click your ad receives can be converted. GoogleAdWords provides you with low budget limits like $5 a day or 10cents per click. Your main aim is to convert users. Selecting high volume keywords will help you set your advertisement in the targeted market.
A website needs to be constantly marketed across numerous digital platforms to increase its user base. An SEO (search engine optimization) expert works to make a website visible on the search engine. Content being the king needs to be raised high in the search engine results. There are various techniques in SEO such as on page & off page optimization, unique page title descriptions, Keyword rich content presentation, internal link building, descriptive alt tags for text and visuals, tags, guest posting, call to actions, etc.
You need to target free, high quality and permanent traffic for your website as that is the only way to ensure pure ROI. Attract new users and retain the existing users. The first million will bring you billions in the long run. Our marketing tips will help you book a place in the search engine and ranking race. Do share your thoughts with us at http://www.radikal-labs.com/contact
Hello everyone, I am Chandrani, a writer by passion and profession, currently attached with Radikal Labs. I consider myself to be a seasoned writer developing blogs, news articles, technical and non-technical content on web and mobile technologies.