One of the most common problems faced by app marketers is the unsure territories of user engagement. Tracking the exact number of users and returning users is not an easy job. In spite of the availability of industry relevant metrics exact figures and statistics of acquisition and retention rate is difficult to gauge. Retention rate (a very important factor in measuring success for mobile apps) is calculated by dividing the current number of users with number of users acquired in the beginning and multiplying them by 100. No matter how many formulas we adjudge as effective but the truth is difficult to take in. Evaluation of user retention cannot be identified in bold and clear numbers. There are various factors that affect user retention in a certain span of time. There are several types of retention such as short term, long term, mid-term, pre-launch and post-launch stages of retention. In order to visualize the complete retention curve one needs to pull it all together into a ball of numbers.
Hello everyone, I am Chandrani, a writer by passion and profession, currently attached with Radikal Labs. I consider myself to be a seasoned writer developing blogs, news articles, technical and non-technical content on web and mobile technologies.